What is comfort eating? Comfort eating is a way of using food to make yourself feel better. It can be triggered by many different situations including stress, boredom, anger, loneliness, need for support and for reward. Comfort eaters often eat secretly and sporadically, relying on quick boosts of high-energy food to give them a lift or make them feel better. The result is a close association between food and emotions and a sharply increased intake of calories during difficult periods. It never achieves the desired effect except in the very short term - whilst the person is eating. Afterwards they are likely to feel miserable, guilty and depressed about the effect such eating will have on their weight. How do I know if I'm a comfort eater? It you are overweight it is highly likely you comfort eat. It is probably one of the main reasons for your weight gain and may well be the reason why you struggle to lose weight. The key signs to look out for are: Eating because you are bored, lonely, fed up, miserable, angry, stressed or worried Eating alone or in secret Regular snacking Eating between meals Putting on weight Regularly eating chocolate, biscuits of savoury snacks Sudden urges to eat even though you are not hungry Sometimes having no idea why you are eating Eating because you feel you deserve it Feeling guilty or annoyed with yourself after eating Eating when you are doing a task which you find difficult or don't want to do What is Stop Comfort Eating Now!? Stop Comfort Eating Now! is a new audio programme on 2 CDs, by Harley Street weight loss specialist David Brookes (BA Hons, DHP, MCHC(UK) ) to show people how to lose weight by stopping comfort eating. Who is David Brookes? David has been helping people lose weight for over 16 years. An award-winning author, he wrote the best selling weight loss programme, Slim From Within, and also acts as Stress Consultant to the European Space Agency. David is a regular contributor on TV and radio and is renowned for his widely attended seminars throughout Europe. Can I benefit from Stop Comfort Eating Now!? If you want to lose weight - definitely! How soon will I see results? You will begin to notice a difference from the very first listening. As you listen for 3 times a week over a two week period you will find your urge to comfort eat getting weaker and weaker. You'll notice the foods which you used to be tempted by or overindulge in will no longer attract you. How much does Stop Comfort Eating Now! cost? Click here for details. Copyright © From Within Limited. All rights reserved. From Within Limited, 19 Woodfield Road, Shrewsbury, Shropshire SY3 8HZ. Tel: 01743 355099 E-Mail: action@comforteating.com. Registered in England and Wales. Company Registration No: 3120924. VAT Registered No: 801 2764 60